Brand Manager / Graphic Designer who combines strategic brand thinking with exceptional design skills. This hybrid role is perfect for someone who can build and maintain a cohesive brand identity while also producing high-quality visual assets that bring that identity to life across all channels. They will be responsible for shaping how our brand is perceived—both visually and strategically—through storytelling, consistent design, and innovative campaigns that drive growth and engagement.

Principal Duties & Responsibilities:

• Design compelling visuals for digital and print media—including social media, websites, packaging, advertising, and presentations.
• Create and manage templates, design systems, and creative assets that ensure brand consistency.
• Collaborate with copywriters, photographers, and other creatives to develop campaign materials.
• Monitor brand performance metrics and deliver insights for continuous improvement.
• Conduct market and competitor research to inform branding decisions and identify opportunities for differentiation.
• Define and maintain brand guidelines, including tone of voice, visual identity, and messaging frameworks.
• Develop, implement, and manage the overall brand strategy, ensuring consistency across all platforms and touchpoints.
• Work with and manage creative agency. Provide directions to agencies that reflects organizational priorities.
• Provide leadership and direction to direct reports to ensure seamless integration within compliance processes.
• Manage creative agency budget and advise on multi-channel advertising campaigns.
• Work with internal clients and deliver ad-hoc designs and projects within short time frames.

• 3-5 years of experience working in design, marketing, and brand management. 
• 8-10 years broad experience in a transformation role. 
• Proven experience managing paid media across major platforms (Google Ads, Meta, LinkedIn, TikTok, etc.).
• Strong analytical skills with proficiency in Excel/Google Sheets and data visualization tools.
• Understanding of attribution models, marketing funnels, and conversion tracking.
• Experience with marketing automation, tag management, and analytics tools (e.g., GTM, GA4, Segment, HubSpot).
• Experience with SQL and extensive data querying.
• Certification in Google Ads, Meta Blueprint, or similar platforms.

• Bachelor's Degree in Design, Fine Arts, Creative Marketing.
• Or an equivalent combination of education and/or relevant professional experience may be considered in lieu of a degree.

• Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
• Please view Equal Employment Opportunity Posters here.
• The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
• Reasonable accommodation may be made to assist individuals with disabilities to complete the online application process. Please contact our Human Resources Department at 305-577-7680 or by e-mail at employment@citynational.com.